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Barnes Sports Management

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One Health & Fitness

Located in the outer Northern Suburbs of Melbourne, One Health & Fitness is a full service, 24/7 “hybrid” health club and has established itself as the number 1 gym of choice for locals. A great deal of time has been spent working on creating a conducive staff culture. Happy staff, result in happy members which results in an increase in profitability. Systems and methods are constantly reviewed and improved. As a result, One Health & Fitness has maintained a positive income flow, even through the challenging lockdown’s of Melbourne over 2020 and 2021.

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Leisure City

One of only a handful of privately owned indoor Leisure Centres. Leisure City offered a full range of services including indoor team sports, tennis, child care, swim school, gym and cafe. All operational and financial control was created uniquely. A bespoke marketing approach meant Leisure City was seen as everyone’s “local”

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myTennis

The challenge was to create a sub brand to sit within the Leisure City model. By engaging one of Australia’s leading Tennis Coaches, an amazing Tennis Coaching program was created. Once established, our sales and marketing team created all the relevant communication to ensure maximum cut through

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Child’s Play

Another sub brand of Leisure City. A dedicated children’s play centre that was successfully created and marketed to the local community.